2020 marks the year of wellness with more widely available products, clean label items, health focused foods and the passing of the Farm Bill introduces a new oil to the essential oils blends.
Expect These Trends to Pick Up Momentum in 2020
1. Bitter Fruits to be the most important of the Five a Day Recommendation
Bitter fruits benefit digestive health, cleanse the liver of bile, while also giving dieters the advantage of jump-starting weight loss. Ann Louise Gittleman, PHD and New York based nutritionist comments that working these into your diet several times daily is a must.
2. Neuroscience and High-Tech Products Will be More Widely Available
Recovery beds using infrared light therapy, such as Novothor pods, currently available to rent the same way as sun beds are, will enter more fitness studios to help people with recovery. Not to miss those wanting science-backed recovery tools to use at home, more manufacturers will focus on portable recovery tools, backed by science, such as the Theragun (an expensive option) for percussive massage therapy.
3. More Meat Won’t Contain Meat
Plant-based foods have been on the increase, and 2020 will see even more fast-paced movement of alternative meat products entering the main-stream market. Beyond Meat burgers are only one example with their plant-based burgers now on the menus of 450 TGI Fridays branches.
What was niche foods are being served as the main dish in the mainstream. In addition to meat-free meats, the plant-based food market is emerging in the fish sector too, appealing to a much wider consumer base – those concerned with preserving ocean life. Alt fish products are the next move for plant-based food. One early mover, Good Catch is already attracting major investment from venture capitalists to bring nutrient-dense fish foods to the market without using ocean resources.
4. On Our Minds More Will be Meditation, Mindfulness and Melatonin
Meditation is another practice that’s science-backed to boost melatonin, make people feel happier, and reduce stress levels. Headspace was the early mover in 2010 to release a meditation app that’s since gone on to be downloaded over 16 million times, resulting in the company just last year, surpassing 1-million active users. Seniors experience benefits from meditating, and studies are continuing to show that the massive surge in adolescent anxiety could very well be improved by adopting mind and body practices.
Yoga, breathing classes and guided meditation will consume more mind space.
5. Dieting Won’t Involve Dieting: Intuitive Eating Will be a Way of Life for More
Research into diet fads continue to evade the logical mind. Nutritionists and dieters are aware of the yo-yo effect of dieting. Year on year, dieters continue to fail on diets that don’t match up to the body’s needs.
Intuitive Eating dates back to 1995 and is set to take prominence in 2020 with more dieters interested in eating healthy for the long-term, without food restrictions and weight loss management methods. A promise only IE can deliver because it’s based on eating to feed your body what it needs based on intuition instead of eating what you want when you want. Expect to see more dietary tips flood social media – based on the 10 principles of Intuitive Eating.
6. Probiotics Will be More Readily Available
For decades, probiotics have been extensively researched and found to provide well over 100 health benefits. Up until recently, they’ve required refrigerated storage, which is why they’re mostly available as yogurts or in capsule and powder form as supplements.
Making strains of probiotics shelf-stable is relatively new and it iss widening the use of them. Specifically, strains of Bacillus coagulans, which are now reported as safe by the FDA (Food and Drug Administration) and the EFSA (European Food Safety Authority) means that shelf-stable probiotics can be introduced into various foods including cereal-based products. Whole Market Foods report wellness brands are introducing shelf-stable probiotics into “granola, oatmeal, nut butters, soups and nutrition bars”.
7. Expect an Increase in Private Label Healthy Food Lines
Private label food lines are disrupting supermarkets. Amazon’s $13.7 billion acquisition of Whole Foods, are increasing the quality of value driven health food lines.
With Amazon acquiring all of the data on how Whole Foods shoppers’ shop, it wouldn’t be a stretch to conclude that data will be used to expand the 365 Everyday Value range to offer more healthy groceries through Amazon Pantry and Amazon Fresh.
Additionally, there’ll be a push away from cost driven private label foods with an increase in clean label products targeted towards socially conscious shoppers.
8. Rise in Sleep Tools Focused on Resetting Your Circadian Rhythms
It’s no secret that an out of sync circadian rhythm wreaks havoc on your health. However, as more scientific research concludes that cortisol and melatonin imbalances lead to health conditions such as hypertension, depression and diabetes, more emphasis will be on when you sleep and not just getting seven hours of sleep.
Expect to see more blue light blocking glasses, sleep tracking apps on phones and fitness watches, as well as sleep aiding tech wearables such as the Oura Ring as well as SAD lamps and perhaps apps for smart phones that restrict or reduce blue light in the evenings.
9. Cheaper and Easier Accessible Wellness Products
Alternative health products are expanding at a pace faster than the pharmaceutical sector. You’re more likely to find a better range of wellness products on the shelves of big chain stores in your neighborhood, such as honey bandages, Epsom salts, essential oils, alternative cough syrups with zero additives and all-natural ingredients.
10. CBD Oil Will Gain Massive Momentum
CBD oils and hemp based products will see more momentum throughout 2020 following the passing of the Farm Bill 2018. Both hemp and marijuana plants are part of the cannabis sativa family. However, marijuana plants contain high amounts of THC (Tetrahydrocannabinol), which is the psychoactive responsible for the ‘high’ from marijuana, while hemp plants produce more CBD (Cannabidiol). THC is a psychoactive. CBD is not.
Among potential uses of CBD oils are pain relief, stress management, treating acne, boosting brain health and heart health. However, whilst it is legal for retailers to sell CBD oils and hemp derived products containing CBD, it can’t be sold as a dietary supplement nor with the advice to put it in consumables or ointments and market it with messages of using the product as a health or dietary supplement. The FDA are strict on that, which is why hemp and CBD products are sold with disclaimers.
The relaxation around hemp and CBD oils has big brands like Coca Cola considering health drinks infused with CBD. This is the market poised to see the most growth in 2020.